Stay at Joeys is an independent Australian jewellery brand inspired by the coast, slow days, and the lifestyle that comes with it. What started as a small idea, tied to familiarity and place, has slowly grown into a collection of pieces designed to feel effortless, lived in, and personal.
Raised by the ocean, Joeys became more than just a name. It’s a feeling, a place, and something that has always felt like home. Joeys is a beach house that has been in my family for generations, originally built in 1964 and named after my Great Grandfather, Joey. That connection to family, the coast, and the memories tied to it naturally found its way into the brand and every piece created.
Based in Victoria, Stay at Joeys focuses on jewellery that sits somewhere between everyday and statement. Pieces are designed to be layered, worn daily, taken to the beach, out to dinner, and everywhere in between. The designs lean into soft textures, organic shapes, worn in finishes, and subtle details that feel natural rather than overworked.
As a small family based brand, quality and longevity are a huge focus. Every piece is made using quality materials including sterling silver, gold plating, and carefully selected stones, chosen to create jewellery that not only looks good but is made to last and be worn often. Nothing is mass produced or overdone. The focus has always been on creating pieces that feel easy to wear and genuinely special.
The early direction of the brand came from experimenting with textures, raw finishes, and imperfect details. Over time, that evolved into a more refined and minimal approach, where simplicity leads but small details still stand out.
STAY AT JOEYS is for people drawn to the coast, slower moments, and jewellery that feels like it already belongs to them. Less about trends, more about pieces you throw on without thinking and never want to take off.
See you by the coast x